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Friday, April 2, 2010

Spin It

There's an old joke, about a man who killed both of his parents, then threw himself on the mercy of the court-- because he was an orphan!

The hip and happening today call that "spin." Defined as "interpreting events to persuade public opinion for or against" something (or someone), it is accomplished by a corps of new professionals called "spin doctors."

Why not be a spin doctor yourself?

You could start with the tried-and-true: "Who will remember this in 100 years?" or "There's an upside to everything."

Then, start getting creative. Find the lesson in the disaster. See what it has done for your personal growth.

Let's be clear: "spin" is usually bad. It's a type of propaganda. But if we use it to our benefit, it becomes good, right?

Here's one more example: A friend of mine told me that once, a football coach inherited a terrible team. When a reporter asked him his prediction for the season, he replied, "Dis year, we're gonna build character." (No one "builds character" when they win!)

So, find the upside to every down, the silver lining to every cloud.

Spin it.

You'll be happier.

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